| Curricular Unit | Scientific Area | ECTS |
| Research Methodology | G (ME) | 8 |
| Consumer Behavior | G (ME) | 6 |
| Optional 1 | G (ME) | 8 |
| Optional 2 | G (ME)/G/E/O | 4 |
| Strategin Management | G (ME) | 4 |
| Data Analysis | G (ME) | 8 |
| Thesis Project | G (ME) | 8 |
| Innovation and Entrepreneurship | G (ME) | 6 |
| Business and Marketing Ethics | G (ME) | 4 |
| Optional 3 | G (ME)/G/E/O | 4 |
| Thesis | G (ME) | 60 |
| Thesis | G (ME) | 60 |
| Curricular Unit | Scientific Area | ECTS | |
| Optional 1 | |||
| Advanced Studies Marketing | G (ME) | 8 | |
| Advanced Studies in Strategy | G (ME) | 8 | |
| Optional 2 | |||
| Logistics | G (ME)/G/E/O | 4 | |
| Services Marketing | G (ME)/G/E/O | 4 | |
| Optional 3 | |||
| Internationalization and Global Marketing | MKE | 4 | |
| Public, Non-profit and social Marketing | MKE | 4 | |
Duration: 6 semesters (180 ECTS)
ARCHIVE:
Programme of the course “Internationalization and Global Marketing” (Year 2010/2011) here
Programme of the course “Public, Nonprofit and Social Marketing” (Year 2010/2011) here