Assistant professor with habilitation at the Department of Management and Economics
Area: Marketing
e-mail:halves@ubi.pt
Academic background
– Ph.D in Management (2003)
– Master in Management (1999)
– Degree in Management (1994)
Professional training
– Training Development and Lead Body. Certificate of trainer and evaluator by City and Guilds of London Institute (Nov./93 – Set./94)
Scientific committees
– Editor of the International Review of Public and NonProfit Marketing (Springer) – http://www.springer.com/business+%26+management/marketing/journal/12208
– Associate editor of the Journal of Business Excellence
– Member of the Editorial Board of the following journals:
– The Service Industries Journal (Taylor and Francis)
– Journal of Business Research
– Management Decision
– International Entrepreneurship and Management Journal
– Journal of Service Science and Management
– Portuguese Marketing Review
– World Research Journal of Strategic Management
| Teaching | Research | Marketing Links | Communications | Publications |
| – Services Marketing
– Relationship Marketing – Tourism Marketing – Health care Services Marketing – Advanced Topics of Marketing – Public, nonprofit and Social Narketing |
– Services Marketing
– Marketing of Higher education – Relationship Marketing – Health care Marketing – Customer satisfaction |
– Institutes and professional Associations | here | here |