Helena Maria Baptista Alves

Assistant professor with habilitation at  the Department of    Management and Economics
Area: Marketing

Academic background
– Ph.D in Management (2003)
– Master in Management (1999)
– Degree in Management (1994)

Professional training
– Training Development and Lead Body.   Certificate of trainer and  evaluator by City and Guilds of London Institute (Nov./93 – Set./94)

Scientific committees
– Editor of the International Review of Public and NonProfit Marketing (Springer) – http://www.springer.com/business+%26+management/marketing/journal/12208
– Associate editor of the Journal of Business Excellence
– Member of the Editorial Board of the following journals:
– The Service Industries Journal (Taylor and Francis)
–  Journal of Business Research
– Management Decision
– International Entrepreneurship and Management Journal
– Journal of Service Science and Management
– Portuguese Marketing Review
– World Research Journal of Strategic Management 

Teaching Research Marketing Links Communications Publications 
– Services Marketing

– Relationship Marketing

– Tourism Marketing

– Health care Services Marketing

– Advanced Topics of Marketing

– Public, nonprofit and Social Narketing

– Services Marketing

– Marketing of Higher education

– Relationship Marketing

– Health care Marketing

– Customer satisfaction

Institutes and professional Associations

Marketing Journal

Journal and Reviews related with Marketing

Systems Research

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