Program

PROGRAM

 

Plano de estudos: Marketing e Estratégia [2019]

Ano	Semestre	Código	Unidade Curricular	Área Científica	Créditos ECTS
1	S1	9821	Research Methodology	MKE	8
1	S1	9822	Consumer Behavior	MKE	6
1	S1	9826	Optional 1	MKE	8
1	S1	9827	Optional 2	MKE	4
1	S1	11575	Strategin Management	MKE	4
1	S2	9828	Data Analysis	MKE	8
1	S2	9829	Thesis Project	MKE	8
1	S2	9830	Innovation and Entrepreneurship	MKE	6
1	S2	9831	Business and Marketing Ethics	MKE	4
1	S2	9832	Optional 3	ACO	4
2	A1	9833	Thesis	MKE	60
3	A1	9835	Thesis	MKE	60

Grupos de opção

	Ano	Semestre	Código	Unidade Curricular	Área Científica	Créditos ECTS
Opção 1
	1	S1	9824	Advanced Studies Marketing	MKE	8
	1	S1	9825	Advanced Studies in Strategy	MKE	8
Opção 2
	1	S1	9840	Services Marketing	MKE	4
	1	S1	12216	Tourist Marketing	MKE	4
Opção 3
	1	S2	9837	Internationalization and Global Marketing	MKE	4
	1	S2	9838	Public, Non-profit and social Marketing	MKE	4

 

 

ARCHIVE:    Duration: 6 semesters (180 ECTS)

Programme of the course “Internationalization and Global Marketing” (Year 2010/2011) here
Programme of the course “Public, Nonprofit and Social Marketing” (Year 2010/2011) here