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Doctoral Programme in Marketing and Strategy
 
O DGE
 
 

 

Last Update:

25.09.2015 11:45
Nuno Pessoa

 

 

PROGRAM
Curricular Unit Scientific Area ECTS
Research Methodology G (ME) 8
Consumer Behavior G (ME) 6
Optional 1 G (ME) 8
Optional 2 G (ME)/G/E/O 4
Strategin Management G (ME) 4
Data Analysis G (ME) 8
Thesis Project G (ME) 8
Innovation and Entrepreneurship G (ME) 6
Business and Marketing Ethics G (ME) 4
Optional 3 G (ME)/G/E/O 4
Thesis G (ME) 60
Thesis G (ME) 60

  Curricular Unit Scientific Area ECTS
Optional 1  
  Advanced Studies Marketing G (ME) 8
  Advanced Studies in Strategy G (ME) 8
Optional 2  
  Logistics G (ME)/G/E/O 4
  Services Marketing G (ME)/G/E/O 4
Optional 3  
  Internationalization and Global Marketing MKE 4
  Public, Non-profit and social Marketing MKE 4

 

Duration: 6 semesters (180 ECTS)

ARCHIVE:

Programme of the course "Internationalization and Global Marketing" (Year 2010/2011) here

Programme of the course "Public, Nonprofit and Social Marketing" (Year 2010/2011) here

 

 

UBI - Universidade da Beira Interior - Departamento de Gestão e Economia
Estrada do Sineiro, 6201-209 Covilhã
Telefone: 275 319 600